LET START YOUR OWN BUSINESS

Especially i want to share my own business in my blog, My business is about batik and to bringing traditional fashion to all of us.

“Batik Kuntul”

Introduction

1.1   Background

To let teenagers know and proud of our culture especially Culture in Central Java, Batik is things we want to sell and to make this business become real. We know that there a lot of business in batik like batik sprei/bedcover, batik gorden/curtain, and batik in every design of thing. So we tried our best with every chances to make our batik design look cool and fashionable.

Even though we must know there a lot of batik in Indonesia so we must thing straight and knew al of it and even combined it to become newer design. For Example :

·         The First and The oldest one is Kawung design, its originated in Yogyakarta. And in Kasultanan era, its used for the aristrocatic/bangsawan in Kraton Yogyakarta. But now it can be used for almost everyone who doesn’t related with the Kraton Yogyakarta anymore. It’s the symbol of greatness and wisdom.

·         The Second is Bondet design, its originally in Surakarta. Its specially used when the bride woman/temanten putri is having the first night of her wedding with her husband. Its design symbolized that whenever brides uses this their souls is bonded and become faithful.

·         The Third is Parang Barong design, its from Yogyakarta. Its only used by the emperor of Kraton Yogyakarta that symbolized the pure and innocent. Its mean that the Emperor of Kraton Yogyakarta must careful with his attitude and the way he act in general and special things so the civilian can respect and praise them.

·         There are a lot of Batik design that we want to told in this proposal, for example : Batik Mega Mendung, Batik Tambal, Batik Sidoluhur, Batik Sidomulyo, Batik Malang, Batik Tasik and ect.

With a variant design we want to sell a brand new jersey batik, as our brand ambassador.

We will explain about our product, its Jersey Batik. As you know Jersey is the familiar custom on sports and Batik is traditional design in cloth from our ancestor, usually the usage of batik is for ceremonial activity . So in here we will make an innovation that never created by everyone. We will combine both of them into one product. The teenagers identic with a sport, and the elder people loves batik. In this product the teenagers and elder people can be united with our product. No more shy to wearing batik because this innovation can combine that two elements.

1.1   Location

In this information era, we didn’t have to open store on the street. We can use Internet to introduce our product and make the transaction easily. If we open the store on the street the scope of customer will be small, not effectively and spend more money. With Internet we can reach the customer from Sabang until Marauke, of course it will be low cost and reduce our expense and more effectively to reach the customer better than open the store. Even though we can do the transaction everywhere, and contact our batik-maker to deliver with JNE, Tiki, DHL, FedEx. And we open our store in social network such as Facebook, Twitter, Instagram ect and also we open market in BukaLapak, OLX, Tokopedia, Elevenia, TokoBagus, Berniaga, and Lazada.

The rules to open the business in networking :

-          Contact =  fiture ( the word saying)

-          Communication =  platforms which allow participants to interact with others in an informal and arbitrary fashion either by text, video conference, images or augmentations & combinations of those things.

-          Collaboration = these tools encourage participants to collaborate with each other either directly, indirectly and in either distributed or centrally managed ways.

-          Connection =  these are the technologies which enable participants to connect with information and other participants.

1.2   The Vision and Mission

To let teenagers know and proud of our culture especially culture in Javanese. To introducing batik we cannot pushed teenagers to use batik. Because of that we need to innovate and create new design to attract teenagers to wearing batik with a proud in the heart with domestic product. It can help to strengthen Indonesian currency toward USD.

Analysis SWOT

2.1 Strength

We have innovation to combine batik and jersey.

2.2. Weakness

In making batik jersey we still need others home industry because its can cost us a lot of money and we don’t have any experience in batik making.

Because our operational activity is using internet connection, we still  depend on internet connection. We can do as long the provider is still exist. And if we didn’t have an internet connection we cant run our operational activity and run the business. But if we still have some phone number so the customer

2.3. Opportunity

Our target is teenager, we can use our social media with the helps from our friends. They can help us in sharing our product with their product. Or we can use commercial networking such as BukaLapak to open our market.

2.4. Threat

Of course in this business we have a competitors, other new entry, rivalries and new duplicates. That’s a part of business don’t worry be happy this part can make us more creative and more diligent, because there are a lot of new entry and competitor that have the similar product.

3.1 The Description of Your Product

Hem Batik, in our product its uses  general batik cloth.   The Batik is used batik cap, its mean the batik design is printed to the clothes. Also we use well known football club logo to attract fans from well known football club. 

3.2 Budget

For Operational Budget We need Rp.1.000.000,-

It consist of :      The uses of internet, Ordering the Hem Batik, and for sudden situation

3.3 Sales Forecast

For example in one month there are 100 batik sold. The batik-maker prices 1 batik is Rp.50.000,-  (delivery cost not included )but we sell it again  1 batik is Rp.60.000,-.(delivery cost not included). Said the delivery cost is Rp.10.000,- (different cost in other distance). So the final price of our product is Rp.70.000,-

In one month we get gross profit is 100 unit x 70.000 = Rp.7.000.000,-                                                                         In one month the cost of our expenses is Internet Using (Using Tri Provider AON 12month) Rp.100.000,-And another expenses is  for contact with customer and supplier the target of using is Rp.200.000,-          In one month we must pay the production cost to the supplier is 100 unit x 65.000= Rp.6.500.000,-                                            

So our Clean Profit is = 7.000.000-9000/month-200.000-6.500.000                             = Rp 291.000,-

4.1 Strategic Marketing

Every single social network and every commercial networking, we tried to open an account to get from level of customer. So usually customer in level middle until low they use social media but for middle until top customer they use commercial networking. And then we want to get customer from every level. Because we open every account in social and commercial networking.

4.2 Break Even Point

To make our modals back in a month we have to at least :

In a month we use internet  Rp.9.000,-

To make a phone call we use pulse for about Rp.50.000,-

And for sudden expenses we save some of our money is about Rp.100.000,-

So our expenses in a month is almost Rp.159.000,- to receive what we loss we must sell at least 17 product to cover our expenses. If not we will face a loss in our business.